From the Big Box or other Competitors
|The Owners of Cross Plants and Produce pose with Santa|
surrounded by their annual Christmas Tree Forest.
They've got personality!
Now, don’t under-price yourself or you might just come off as cheap. You have to make enough to pay rent, employees, electricity and anything else that might come up at your storefront. Oh, and make sure YOU get paid as well. Why are you doing it if it’s something that you aren’t able to make a living at it? The common rule is “keystone.” Whatever you buy a product from your supplier for… you should AT LEAST double that price for the consumer. That way you can pay for the roof & support you need to operate a business.
If you sell something that is really expensive.. chances are you’ll have to settle for a lesser markup… and if you sell something really inexpensive, you might get away with a larger markup. Do your homework and see what similar things are going for… then you’ll have your answer.
|Volunteering to hand out water at Mile Marker 1at a 5k.|
The (former) owners of Tiaras (L), a Realtor and an owner of a
local computer solution business. Participating.
About The Author:Sean Claes has worked with Mom and Pop shops, International Corporations and the Music Industry on their branding, marketing, events and communications for more than 15 years. This article is just a sample of the observations he's made over the course of that time. For more information or to see how he might be able to help grow your business, contact him at seanclaesATseanclaesDOTcom.
Read more Small Business Advice via his Small Business Marketing page - link.