MOVEMBER - Support and donate.

I call this my NedMOterhead
(Combination Ned Flanders and Lemmy)

It's DAY 29 of my luxurious ironic Movember mustache. It may look silly, but the fact that 1 in 2 men will be diagnosed with cancer in their lifetime is not funny... at all. 

That's why I'm growing this...with Movember Team Austin. I'm trying to get 20 people to be aware and to donate to my Movember page. I've got 10 donations thus far. If you have a buck or five to spare... please donate here: http://mobro.co/seanclaes.

Please.

From Movember.com.

It’s time men face some startling health facts:

-    In 2011, more than 240,000 men will be diagnosed with prostate cancer
-    In 2011, more than 33,000 men will die from prostate cancer
-    One new prostate cancer case occurs every 2.2 minutes
-    A man dies from prostate cancer every 15.6 minutes
-    Prostate cancer is the most frequently diagnosed cancer in men
-    The incidence rates are significantly higher in African American men
-    Prostate cancer is the second-leading cause of cancer death in men
-    97% of prostate cancer cases occur in men age 50 and older
-    1 in 2 men will be diagnosed with cancer in their lifetime, 1 in 3 women will be.
-    1 in 6 men will be diagnosed with prostate cancer in their lifetime.
-    48% of testicular cancer cases occur in men between the ages of 20 and 34.
-    1 in 271 men will be diagnosed with testicular cancer during their lifetime.
-    Men commit suicide four times as often as women.
-    An estimated 8.7 million adult men over the age of 20 in the US have diabetes- and a third do not know it.
-    Testicular cancer is the most common cancer in American males between the ages of 15 and 34.
-    Approximately 50 million men and women in the US have high blood pressure- almost 30 per cent of them do not know it.

Just for looking at my blog... enjoy this show of photos I've taken throughout the month of the growing of my Mo.

Donate -http://mobro.co/seanclaes

CANDY REVIEW: Caramel Apple Sugar Babies

Candy Review for O'Ryans Village  

Happy Sugar Babies

Caramel Apple Sugar Babies
5oz Box
22 pieces per service (3.5 servings in box)

Find them here - http://www.oryans.com/caramel-apple-sugar-babies-halloween-candy.html

 

They did it. This candy tastes exactly like an inside-out caramel apple. Each one of the Sugar Babies is individually coated with a green candy coating that is flavored like a Granny Smith apple. The inside is the same caramel goodness you expect from Sugar Babies.

Let me tell you how to eat one of these.
1. You put one individual piece in your mouth and roll it around on your tongue. This will wear the candy shell down and release the apple flavor.
2. Then you bite down and “break” the shell (it’s not a hard shell). Be careful not to bite all the way down, you just want to release the inner caramel to meld with the apple flavor.
3. Enjoy until it’s dissolved.

I suggest you eat this way because the alternative of popping a few in your mouth and chewing the candy will make the caramel stick to your teeth and that’s just plain annoying (unless that’s how you roll). Also, eating them individually will make them last longer too.

If you are a fan of the classic caramel apple, you will find happiness in the Caramel Apple Sugar Babies.

The author enjoys.

The Kyle United Methodist Church will have a bake sale / craft sale booth at this festival. C'mon out!

Week 49 - Your Stage Self

 (This is Week 49  of my Fifty-Two Weeks of Music Do-It-Yourself advice)

Hi, I’m a Rock Star.
Who The Hell Are You?

Do you have a pitch? Do you know how you’re going to present yourself? Do you know how you’re going to act on stage? There is a persona. There is an “other person” you can sink your soul into when you hit that stage and those can lights shine down on you. You just need to find it.

The best performers I have seen live are the ones who flip a switch when they get on stage. They aren’t the same person I was chatting with 10 minutes before the show. And you know what? A crowd digs that. They feed off of it. They fall for that persona.

Kimberly Freeman, who performs as “One-Eyed Doll” is a prime example. She is the nicest person you could ever meet, gentle, happy, and lovable. Then she hits stage and she transforms into an anime-esque guitar slinger who acts as the leader of a legion of metal-punk-black lipped-rejected kids. If you’ve never seen her show, treat yourself. You’ll love it or hate it. 

Here’s a glimpse:

Of course, sometimes it’s the opposite. Edwin McCain is one of the funniest musicians I’ve ever talked to. When he launches into a song, though, you’re taken to another place. He presents a place of love, a place of loss, a place where he poetically and beautifully weaves in and out of personal stories. 

Then there are the ones who create a spectacle every time they hit the stage: GWAR, KISS, Black Veil Brides (who bear a striking resemblance to Mötley Crüe a la “Looks That Kill”), Alice Cooper, or Rammstein.

And the ones who play up their looks to gain attention: Backstreet Boys, Ashlee Simpson, Shakira, Ke$ha, Usher, or Bon Jovi.

Who are you? Think about it. Be yourself is a good thing. But you need to find the “yourself” that you can amp up a few notches in order to get that crowd going. You need to be the best yourself on your best day every time you hit that stage.

Believe me, I know how hard it is to get up on stage. I’ve done it a few times. Of course, for me I have a much more forgiving crowd. I sing in my church praise band. I know... it’s not the same… but when I first got on stage, it was really, really hard. I’ve been at it for over a year and I’m just now getting comfortable enough to move around and have fun. But… I don’t consider myself an indie musician. I sing in church. I’m not making any money, trying to cut an album, trying to get media to notice me, or trying to make this a career. You are.

Think about it. Would you rather go see your friend that you just had lunch with walk up on stage and perform the same way he acted while eating that burger and fries… or do you want him to rock out and get into his set? I know when I see a band perform; I’m as interested in the music as I am in the actual performance.

I’ve seen a lot of bands. More than most people. I remember a few. Very few.

The Top 10 live shows I’ve attended:

Image from Ask.com

- U2 – Pop Mart Tour (San Antonio, TX) 1997

Bono and Co. won me over with an AMAZING performance. I tried to hate the show because I really, really didn’t like their new music, but it was amazing.

- Grupo Fantasma – Triple Crown (San Marcos, TX) 2004

Picture an 11 piece (at least) band fit into the front of a single-wide trailer. That was pretty much what they looked like on stage (and pouring over into the front half) of the Triple Crown. They impressed the hell out of me and the 40-50 people who fit into the club. Now, they are Grammy Award Winners.

- One-Eyed Doll – Texas Rockfest (Austin, TX) 2008

I’d seen One-Eyed Doll on the smaller stages and she impressed, but this was a big crowd and she commanded it. It was amazing to watch. I posted a video from that performance where I mentioned her above.

- Darrell Scott – Cactus Café (Austin, TX) 2006 

He is one of the most amazing singer-songwriters ever and watching him perform is like seeing a glimpse of genius.

- Hank Williams III – Stubbs (Austin, TX) 2006 

I’d just finished interviewing him and he strolled onto the small stage at Stubbs and tore up 3 sets worth of material – A country set, hellblly set, and punk set. Amazing.

Edwin McCain w/ my wife, Jodie and I

- Edwin McCain – One World Theatre (Austin, TX) 2009 

It was like sitting in the living room and listening to a friend, except the friend would break into amazing and beautiful songs.

- Terri Hendrix – Cheatham Street Warehouse (San Marcos, TX) 2000 

A Terri Hendrix Show will change your attitude. You can walk in pissed off and walk out loving the world. She is a poet, a beautiful person, and a dedicated and amazing musician.

- Loblolly – Gordo’s (San Marcos, TX) 1998 

These guys were Redneck Punk at it’s finest. Songs like “Going To Jail (To Visit Dad),” “Love Is A Horse,” and “White Trash America” and a band that included a washboard player, a drummer named Mojo, and a lead vocalist that would spend the last song stripped down to his underwear and wearing a Tweetybird head. They were my favorite college band.

- Monte Montgomery – Gruene Hall (Gruene, TX) 1997 

Technically this was my wife and I’s first date, but it was masqueraded as work. We got in free w/media passes and I took photos and got mesmerized by the amazing guitar work and lyrics of this man. This is one of the reasons his “Girl Like You” is my wife and I’s wedding song.

Full Service @ Backwoods Bash

- Full Service – Backwoods Bash Music Festival @ ThunderMoon Ranch (Mannford, OK) 2008 

They drove up from Austin, Texas on my word that they’d have a great time and played the first ever Backwoods Bash… and it was epic. You had to be there. This video I got doesn’t really do it justice. 

Don’t get me wrong, I would probably list out another 10 easily, but these shows, to me, were them performing as their best selves on their best day. Impressed the heck out of me.

I don’t care how personable and easy going a person looks up there on stage, they’ve worked at that banter, they’ve rehearsed the stories, they know what they are doing up there. There is no room for “um” moments and there’s no use in getting up on a stage and trying to entertain if you look, dress, and sound like you’d rather be at home playing Madden 2012.

Of course, I’ve stated this before on this blog. I’m writing this assuming you are a good band who plays music people will WANT to hear and you’re trying to make music your full-time occupation. This column is just to try and give you some advice to get to that next level.

So, figure out who you are… and who you will be on stage. It matters.

Sean Claes is the owner of Austin's INsite Magazine and has been a freelance entertainment writer since 1996. For an introduction to his "52 Weeks of DIY Music Advice" visit this link - http://www.tinyurl.com/Claes52DIY. If you like what you read... please share. To visit Claes' homepage, go here - http://www.seanclaes.com/. 

Week 48: Which Comes First?

So, I took 2 weeks off… I’ve been busy being sick. Instead of writing the column, I’ve been sleeping. It’s amazing what sleeping for 8 hours a night for a few nights can do for you.

---

 (This is Week 48  of my Fifty-Two Weeks of Music Do-It-Yourself advice)

Which Comes First, The Gig or the CD?

About a month ago, a question was posed to me from a friend of mine, who happens to be a guitarist, Sonny Bihl. The question? Well, it’s the subject of my new column.
The question: Which do you recommend…

1. Getting a band together, playing shows, garnering fans, build from live shows?
   or
2. Getting a band together, get a Website, market online, record a CD or EP, and mass promote all before the first show?

If there was a mixture of the two, I’d probably go there. But I’ll pick apart both scenarios as I see them.

Play Live First
I think this is the direction most bands take. You get yourself 3 or 4 other folks together and jam in a garage or practice space for a few weeks and then take your show to a bar or club. If you’re lucky, one will let you play there on a weeknight for a few months.

If you do your homework, promote the shows, get fans to sign up for your email list, and create a bankable draw (meaning the bar doesn’t lose money on you) you can ask for a weekend show opening for a bigger band. The more fans you get, the more clubs will want you to play there, and the more money you may make.
Pro:

• You’re honing your stage presence and that will take you far.
• The more you play live, the tighter and better the band will sound.
• You are getting the band’s name out there and, if you’re worthwhile, creating a buzz
• Earning $$ that can be used to record debut CD, which you’ll have a demand for when done.

Con:

• You may have begun playing before you have actually arrived at the sound you’d like your band to have, which means the shows will be rough.
• If you aren’t giving people anything to walk away with. How are they going to remember you?
• If you don’t have a Website, Facebook page, Twitter account, Google+ for the band… how are people hearing about you?

Overall, this isn’t a bad direction to take. The more you play live, the more comfortable the band will be together and as long as you’re looking longer term and looking at actually making it, you’ll be releasing a full-length CD within a year of forming the band.

Produce A Record First
If you have OCD or was a perfectionist, I’d imagine this is the route you’d want to take as a musician. I’ve known a few bands that go this route as well and it’s not a bad one. What you do is assemble your band, work in the studio for a few months until you have an album together, then produce it, print it, and use that as your calling card to get bigger gigs and to have merchandise at the shows.

While you’re in the studio, you’re also establishing a Facebook, Twitter, Website, and using other outlets to start a buzz about your band.


Since you already recorded the songs, the band should be tighter from the get-go and the sound of your band will be established. With a CD you can pitch your band to bigger-named acts and perhaps get to open for them.

Pro:

• Having a CD shows you’re a serious band, one a booking agent can bank on being around for a while.
• You have something to give or sell to people at shows.
• You will have had time to get to know your band, so you’re going to be more comfortable playing with them.

Con:

• You are going to try and sell a product having never played live, meaning you probably won’t sound great those first few shows.
• If any of the band members quits, that CD is not representative of your band.
• The money for the recording has to come directly out of pocket.

A Little of Both
My recommendation would be this… Once you get your band together and settle on a name, publish it. Make a Facebook account, twitter account, link to it from your personal accounts, invite your friends.

Then, start working on your sound. If you have one track in particular that you think it a good one, record it. Get some of your music out there.

When you’ve got a 30-45 minute set down and you think you’ve got a solid band together, hit up a few clubs. Maybe you have a few friends in bands that play at the club you’re hoping to gig at. Call them up, see if they’ll vouch for you and see if you can get a spot opening up for them.

When you play your first few shows, be sure and give away that track to anyone and everyone… include it as a free download if people sign up for your mailing list, or hand them an actual CD with it burned onto it. Make sure they leave knowing who they just saw play. There are millions of bands in the world… and you are just one. Make sure you are the one they think of when they wake up the next day.

Make sure you’re collecting e-mails for your mailing list and using all the social media outlets you can to reach new fans and keep existing ones informed.

Once you’ve got a few shows under your belt, you know how a crowd is responding to your sound. You have a better idea of which songs work and which songs don’t… you can use the crowds in the early shows as a test group for your music. If you have their butts shaking, you win… if you have their butts moving towards the door… consider revising the song.

After playing for a few months, you’ll have a good idea of what to record, and if you’ve been a smart band you’ve saved a little bit of money as well. Use the money to record the debut CD.

Once your CD is done, you should have a decent sized mailing list and a good amount of friends on Facebook and Twitter…. It’s time to have a CD release show.


Rinse and repeat if necessary.

Sean Claes is the owner of Austin's INsite Magazine and has been a freelance entertainment writer since 1996. For an introduction to his "52 Weeks of DIY Music Advice" visit this link - http://www.tinyurl.com/Claes52DIY. If you like what you read... please share. To visit Claes' homepage, go here - http://www.seanclaes.com/. 

Week 47 - Ian Moore

 (This is Week 47  of my Fifty-Two Weeks of Music Do-It-Yourself advice)

An interview with the amazing Ian Moore.

There are very few artists I can think of that have walked away from a major label and recreated themselves into what they desired to become, musically, and been successful.

Ian Moore is the textbook definition of DIY.

He began his career as an Austin-based blues axeman who was being poised to be the next Stevie Ray Vaughan. One small problem... he didn't WANT to be the next Stevie Ray Vaughan. 

So, after two successful blues-rock albums on Capicorn Records (1993's Ian Moore and 1995's Modern Day Folklore) he walked away from the label and started crafting his own sound on his terms. And the world is better for it.

This week, my column is going to be dedicated to Ian Moore, whom I interviewed for INsite Magazine.

Read the interview here: insiteaustin.com

And if you're in Austin, come out TONIGHT (9/6/11) to The Scoot Inn to see him play with his current outfit, Ian Moore and the Lossy Coils.

Sean Claes is the owner of Austin's INsite Magazine and has been a freelance entertainment writer since 1996. For an introduction to his "52 Weeks of DIY Music Advice" visit this link - http://www.tinyurl.com/Claes52DIY. If you like what you read... please share. To visit Claes' homepage, go here - http://www.seanclaes.com/. 

Week 46 - The Plan

 (This is Week 46  of my Fifty-Two Weeks of Music Do-It-Yourself advice)

3 Plans for Musicians

What do you want to do with your band’s life? I know.. you wanna rock. Thank you Dee Snider. But, really, if you’re serious about music, you should make a decision. You should make a plan. Are you just playing to play, or is this something you’re counting on doing for a long time, and/or as a career?

You want to play to THIS crowd? It takes a PLAN. (Ozzfest 2007)

Maybe you're not out for the big festival scene... that's OK.

It doesn’t matter if you got into music because it was anti-authority. It doesn’t matter if you picked up a guitar to piss off your parents, to win a girl, or because you have a special gift you need to share with the world. You’re sitting in the position of being 1 piece of a puzzle that is the size of your band. It’s no longer just about you. It’s about the band now. It’s about contributing to the one great song that is music.

The way I see it, there’s three basic plans that bands can embark upon. Argue all you want that there’s more… but for the sake of this blog, I’m limiting it to three.. and I’ll bet your argument, no matter how valid it may be… can fall into one of these big buckets below.

JUST PLAY MUSIC

There’s the band that just wants to play music, in a garage, dive bar, someone’s party, empty parking lot… anywhere. This band doesn’t care if there’s 1 person or 1000 people in the crowd. They focus their energy into having a good time and playing music with friends. This band will likely never play in front of 1,000 people, though, because it’s not about that. It’s not about getting their music to the masses, distribution, labels, getting on MTV (or whatever station actually plays music these days), or fame. It’s more about having a good time with some friends, and everyone is welcome to the party. It’s just about the individuals who are in the band playing the music they love. You know, that’s fine. As long as everyone in the group KNOWS that’s what the band is about and is happy with that decision.

There are many, many bands out there that aren’t trying to grab the brass ring. Most of the bands in Austin would fall into this category. Some of my favorite bands fall into this category. They’ll never be famous, but they throw a heck of a good party.

Plan:

1. Write and learn songs that make the band happy.
2. Play when invited to play.
3. Find a few clubs that caters to your sound.
4. Record CD of originals.
5. Goal: Make enough money to supplement the money you spend on your music, and remain happy about playing.

MISSION DRIVEN MUSIC

Some bands have something loftier to prove than just playing music. An example of this type of band would be Rage Against The Machine. They had a political motivation. They were trying to change minds, get people plugged in, and make a difference. If you’d like to prove a point and use music as your tool… that’s fantastic. Make sure everyone in the band is on board… then pull the trigger.

Please do me a favor and have something worthy to say, and be informed about the machine you’re raging against. Don’t do it for shock value or just because you heard Public Enemy once and thought it’d be fun to rattle some cages. Nothing is sadder than an ill-informed drunk front man trying to pontificate on a subject he learned about by watching Fox News.

Plan:

1. Get informed and know the subject you’re talking about
2. Write informed songs about subject.
3. Use songs as a platform to voice your opinions.
4. Find groups, clubs, and individuals who will support your right deliver your message.
5. Find controversy, find injustice, find your niche in the world
6. GOAL: Play until you’re heard. Play until you see the change you are trying to achieve. Play to shine a light on the things you wish to see changed. Then play through the change.

COVER OF ROLLING STONE

This is what most people think a band’s mission is. To become wildly popular. To sell a million records and land on the cover of Rolling Stone. In order to do this, chances are you’re going to have to “sell out” in more ways than one. You have to promote, pander, pucker-up and parade around until the whole world sees you and invites you into their lives. You are likely going to have to work your way up the ladder and change and adapt at each stop along the way. There’s absolutely nothing wrong with taking this track if you know this is where you’re heading.

Of course, you have to be moldable. You are working to get into a position where someone is going to “help” you achieve the sound and look that may propel you into mega-stardom. This is why I mentioned that most of the bands I know are in the “Just Play Music” category. You’ve got to be OK with losing your soul a little.

Now.. this isn’t how every star is born, but the wheels of the music industry are always looking for another band they can turn into another Katy Perry, Coldplay, Garth Brooks, or Taylor Swift. Heck.. Imagine if they found another cash cow like KISS?

Plan:

1. Find out what music is selling.
2. Write to the largest demographic of fans.
3. Make videos, play benefits, eat, sleep, and drink the band.
4. Cut a full length album and promote it like it’s the new Bible and everyone’s soul is going to hell unless they listen to it.
5. Find similar bands, more popular than you and open for them.
6. Bother booking agents, talent agents, labels, magazines, newspapers, and blog writers until they see you live… and have a favorable reaction.
7. Be prepared to change your music, ditch band members, do special “favors” and completely give yourself over to a person who will turn you into the music superstar you never knew you wanted to be (i.e. become a sellout).
8. Do everything you can to avoid being spit out of the wood-chipper that is people’s waning taste in popular music.
9. GOAL: Sell out major stadiums worldwide, make millions of dollars, and get the cover of the Rolling Stone.

So, which plan do you fall into? Do you like it there?

Sean Claes is the owner of Austin's INsite Magazine and has been a freelance entertainment writer since 1996. For an introduction to his "52 Weeks of DIY Music Advice" visit this link - http://www.tinyurl.com/Claes52DIY. If you like what you read... please share. To visit Claes' homepage, go here - http://www.seanclaes.com/. 

Week 45: Promote From Your Phone

 (This is Week 45  of my Fifty-Two Weeks of Music Do-It-Yourself advice)

 

Is That A Promotional Tool in Your Pocket?

 

Hey, got a Smartphone? Pick it up and look at it. Do you know you’re holding what could be the center of your band’s promotional efforts? With what you’re holding you can e-mail, call, surf the web, and interact with the world at large, or just one person at the tap of a screen.

Confession time. I just joined the ranks of the iPhone, so I’m pretty new at this. And yes, “Angry Birds” was the first app I downloaded. But, I quickly realized that this is a much bigger animal than an app about flinging birds at pigs and monkeys. PLUS, it has some great social and promotional tools. So, I’m dedicating this week’s column to a few thought on how you can make that phone work for you.

NOTE: All of these things are free, or included with your service plan (provided you have a data package and unlimited texting…which I think I may be one of the last people in the world to get).

5 Things You Can Do To Promote
Your Music from Your Phone

1. Store Media contacts and USE them – yes, you can store thousands of phone numbers on that little device, but do you use them to promote yourself? Shoot a text to the writer at the local newspaper/magazine/entertainment blog when you release a new song or have a show… or just to tell them you enjoyed their review of Dog Face Cow’s new album. Tip: ALWAYS include your name and band name.

2. Use Gowalla and FourSquare – When you’re doing band things, “check in” on one of the apps that let people know where you are and what you’re doing. If you’re checking out another band.. share the love.. and share the pictures too.

You may even use one of these for promotions. “Anyone who is coming to the show and checks in here can get $1 off cover if they show the doorman when paying.”

3. Photos – Use them, take them, and encourage them. When you’re at a show, take photos and post them to your Facebook page, Twitter account, Flickr… anywhere you can. I use a free app called Instagram (the “free” version of the popular Hipstamatic). It takes “square” photos and gives you the option of posting it to Twitter, Facebook, Email, Flickr, Tumblr, Foursquare, and Posterous. I don’t use all of these... but if you did.. it’s one stop-shopping.

4. Play Games – I’m currently playing “Words With Friends” and “Hanging With Friends” with members of several Austin bands. It‘s fun, it’s relaxing, and it’s keeping me top of mind with these bands. Nobody has pitched anything to me while playing, they’ve shot me some Facebook invites (like every other band that’s vying for my time out there) and you know what? I read theirs. Why? Because we have a bigger connection than an ominous e-mail or Event Listing. I play Hangman with them. Yes, on the surface it seems trite, but think about it. If you had the ability to play a game with your fans one on one… and it brought them closer to your music… would you?

5. Is there an App for that? – I have seen a few bands that have their own apps. So, I googled and found a few companies who do this service, there’s Mobbase, who has, among others, a Rebelution app, Mobile Roadie, who handles the likes of Train and Xenodium has several bands represented on their “Artist” page. I used Xenodium to create a version of what an app for my fictitious band Dog Face Cow could look like.

I didn’t get a Smartphone for a long time because I thought it was too expensive. I still think paying over $100 for a phone is robbery, but I’m doing my best to make things happen to allow it to earn it’s keep. Now, I just came up with 5 things you could do. I’ll bet you could come up with 20 more. If you do, let me know. Oh, and if you friend me on Facebook, you can challenge me to Words with Friends and Hanging With Friends. As long as you’re not Dave Madden or Twinky P (from Full Service)… I think I have a shot at beating you.

Sean Claes is the owner of Austin's INsite Magazine and has been a freelance entertainment writer since 1996. For an introduction to his "52 Weeks of DIY Music Advice" visit this link - http://www.tinyurl.com/Claes52DIY. If you like what you read... please share. To visit Claes' homepage, go here - http://www.seanclaes.com/. 

Week 44: Treat People Right

(This is Week 44 of my Fifty-Two Weeks of Do-It-Yourself Music Advice)

Treat people right.

Take a tip from Santa... ALWAYS pose for photos.

If you can’t look people directly in the eye each time you deal with them, you better fix yourself. It only takes pissing off one person to ruin your name in the music arena. And if you’re still struggling to get a foothold becoming a band that covers its own expenses (you can MAKE money later), you’ve REALLY got to be careful.

I’ve been the recipient of some pretty crappy attitudes in my years as an entertainment writer. Sometimes I think, “Lucky for you I’m not the media person who writes about this kind of stuff” after witnessing a particularly A-Hole move by a band member.

And it only takes one member of your band to anger a media person to get blacklisted from a publication and/or have a really unflattering review written up that will likely have nothing to do with the music and everything to do with the personality of the musician. 

I’m a blacklister. If someone gets to me that bad, or offends me directly, they will never be mentioned by me or any magazine of which I’m a part. Want to know who they are? Well.. search my website or INsite’s website and they are the names you WON’T find. 

Of course, in these times with instant access to everything, you can be called out by anyone and it may go viral. So, now more than ever you have to be careful how you treat people. Add to that the fact that when someone is sitting in front of their computer typing into a screen, they are more honest, angry, negative, and resentful than in person. Filter comes completely off for some.

Think about it. You’re living in a time where Big Brother (a show that is a train wreck of negativity) outranks America’s Got Talent (a show about…well.. showcasing talent) (read the story - on hollywoodreporter.com). People thrive on negativity and thumbing their nose at someone. Every “reality” show has to have an anti-hero, the villan people love to watch. But, the “reality” is anti-hero’s that aren’t self-promoting media celebrities are NOT celebrated. They are quashed and forgotten. 

And, sometimes being an ass, or pissing people off can be a career ender. On a large scale…think Sinead O’Conner ripping the pope’s picture up on Saturday Night Live. Remember what she did next? Nope… me either. *Poof.* 

But you’re not there yet. You are struggling to make it. You’re trying to tour and make a living as a musician. Believe me, while you’re playing your dues in the small clubs and benefit shows around your town, if you piss one owner or booking agent off (provided they have a decent reputation), you aren’t getting to the next level. Here’s a hint, WORD GETS AROUND. 

One thing I learned early, as well, is local bands tend to know each other. I learned this the hard way, too. I was interviewing an Austin band by the name of Caddillac Voodoo Choir in 1998 around the time of the release of their Boomtown Flood. While talking with them, I thought I’d be a “big guy” and mention another band by name as an example of music I thought was unoriginal and bad (This is before I adopted the “don’t talk negative” rule in my career). The band I mentioned just so happened to be personal friends of the members of CVC and they didn’t appreciate my comments. The rest of the interview went downhill from there.

What can you take from my blunder? Well, local bands tend to know each other. If you’re opening for a band , don’t trash talk them. Be appreciative. If they trash talk you, make a note not to play with them again. They won’t be around for long.

In this instant-access to information time, when anyone can be videotaping or posting about anything and that can be shared to a larger audience… choose your words and actions carefully. You might be the next viral video or next name trending on Twitter.

You don’t want to end up on TMZ like Katt Williams,  Perez Hilton like Lindsay Lohan, or on a Yelp like Snow Patrol.

You want to go viral like OK Go, Holstee’s Manifesto poster and Ted Williams.

Sean Claes is the owner of Austin's INsite Magazine and has been a freelance entertainment writer since 1996. For an introduction to his "52 Weeks of DIY Music Advice" visit this link - http://www.tinyurl.com/Claes52DIY. If you like what you read... please share. To visit Claes' homepage, go here - http://www.seanclaes.com/. 

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Just for kicks and grins… and to beat your friend at trivia… Do you know which video has been attributed as being the first viral video ? You probably got it as an e-mail attachment at some point. It’s called “Bad Day.”  - Watch is here

BONUS... WHERE'S SEAN CLAES

Oh.. this video I’m in didn’t go viral, but it proves the point of this week’s column… SOMEONE is always videotaping. Watch how you treat people.

If you look at the photo pit, you’ll see me taking photos ( In the still before you start the video, That’s my arm in the middle of the screen). I shot the show in San Antonio when Avenged Sevenfold walked off stage about 3 minutes into their set in 2006. Luckily for them, they overcame this. I don’t know the backstory (I heard several backstories, don’t know which is true) but the fact is, to the 5,000+ fans out in the crowd at this RADIO gig, Avenged Sevenfold came out bad, really bad.

But, it’s San Antonio. Ozzy peed on the Alamo. They’re used to controversy.

Week 43: What's In A Name?

(This is Week 43 of my Fifty-Two Weeks of Music Do-It-Yourself Music advice) 

What’s in a name?

It may be too late to talk about this for you and your current band. Chances are if you’ve played out in public, you’ve got a name. I hope you took the time to research and think about the name before you actually used it.

It’s important. It’s how people will know you. If your band breaks through, it’s a name that will follow you the rest of your life. So, I thought I’d give you three “Dos” and three “Don'ts” to think about when coming up with your bands name.

DO - Research the name to see if there’s another band by that name.

There used to be two Slayers. The Slayer we all know well, that was formed in 1981… and one from San Antonio, Texas that was formed in 1982. I never heard the San Antonio one, but I’ll bet that really put a hurt on their style… because they had to bill themselves as “S.A. Slayer.”

DO - See if you have a good Website Name.

Here’s something that bands before the 1990s ago didn’t have to worry about. When choosing a name for your band, check to see if you can buy the Website domain of the same name. Make sure you don’t have to put the word “music,” “band,” “online,” or “rock” after your name. When people look you up, you want them to be able to find you as easy as possible. They shouldn’t have to guess and your band’s name shouldn’t direct them to a convenience store in Coldwater, Michigan… or worse.. to another band.

DO - Make your name easy to spell

Quick… without looking at this screen, spell Evanescence. How about Okkervil River? You can’t… can you? Do you think ANYONE can? Now, that hasn’t exactly been keeping them from making it big, but do you really need an extra problem?

DON'T - Pick a name based on current news.

If you choose to be funny, make sure it’ll last. Don’t base your name on a joke, unless it has staying power, or is an iconic name. You know… like Mufreesboro, TN’s Tony Danza Tap Dance Extravaganza (saw them at Emo's last year). You’ve got to know that In a few years the Irish band named “I Got Shot By Dick Cheney” is going to have no people recalling the reference.

DON'T - Get sued for Copyright Infringement.

Did you know that Green Jellÿ used to be Green Jellö? Seems “Jello” took exception to the name. The band Chicago was originally “Chicago Transit Authority” before they were threatened with legal action. Do yourself a favor, don’t name your band after a product or group.

DON'T - Use the auto Band Name Generator or pick a random word in the dictionary.

Your band name should have SOME meaning to you. If it doesn’t, you better come up with one because reporters will ask… and I don’t think “aw.. I just threw open Webster’s Dictionary” (Evanescence actually did this) is a sound bite you want as part of your band’s history. And the Band Name generator. It’s a fun game, but if you’re serious… leave that to the laughs when you get “Phat Crayon” and “Meaning of Stool” (I actually got those from http://www.bandnamemaker.com/) to twitter posts about band name generators.

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Actually, if you’ve been reading this column all the way through, you may have noticed I made up a band name for an example. The name I came up with is “Dog Faced Cow.” It’s a little funny, the URL is available, and easy to remember. My wife called me this a few times (I think it was as a substitute for “you bastard”). Love you darling.

Of course, you could throw all of these suggestions away and just use your last name. Nobody can fault you for that. 

From xkcd

Sean Claes is the owner of Austin's INsite Magazine and has been a freelance entertainment writer since 1996. For an introduction to his "52 Weeks of DIY Music Advice" visit this link - http://www.tinyurl.com/Claes52DIY. If you like what you read... please share. To visit Claes' homepage, go here - http://www.seanclaes.com/.