Writing Samples - Sean Claes

Where Have You Been, Sean Claes?

Thank you for taking the time to look at my resume. I invite you to visit me on LinkedIn - here. Some examples of my writing can be found via the Web and my blog. I’d like to point you to a few of my favorite links.

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Sean Claes – Examples

Marketing campaigns

1.    DELL – GLOBAL SERVICES AND DEPLOYMENT LEARNING AND DEVELOPMENT (GSD L&D)

While at Dell, I was in charge of Global Communications for a Learning and Development group. This entailed writing communications and campaigns for a variety of audiences including Executives, Managers, Stakeholders and Staff. Unfortunately, the work I did is confidential and because of this, I cannot share samples of my campaign work.

2.    NATIONAL CENTER FOR THE DISSEMINATION OF DISABILITY RESEARCH
While a Communications Specialist for a Federal Grant by the name of National Center for the Dissemination of Disability Research I penned some articles, presented at conferences, and designed products. All were to help market the National Institute on Disability and Rehabilitation Research (NIDRR).

a.    Here is one of the articles I wrote about Website Accessibility. It was published by the World Institute on Disability in 2004. - link

b.    This is an example of the three posters we produced to promote different grants under NIDRR. These are for the Model Spinal Cord Injury Systems (MSCIS) Projects, Traumatic Brain Injury Model Systems (TBIMS) Projects and Rehabilitation Research and Training Centers (RRTC) - link

c.     I also conceptualized, collected content, created and edited a publication in 2002 called “Success Stories” that captured “wins” that NIDRR Grantees produced. link

3.    KYLE UNITED METHODIST CHURCH
I served as the Communications Chair for my church, the Kyle United Methodist Church for 7 years. During that time I wrote, laid out and edited the monthly church newsletter and produced marketing materials (banners, logos, mailers). I also ran the church Pumpkin Patch.

a.    This is an example a promotional mailer (with a little edge) - front / back

b.    This is an example of the Church Newsletter (from 2014) - link

c.     This is an advertisement I produced to both promote the church and the pumpkin patch. It ran in a Val Pak Advertising mailer -  link

Written communications

1.    EQUIPMENT LOCATOR SERVICE

During my time as Marketing Manager for Equipment Locator Service (2010) I wrote a number of targeted e-mail campaigns for the business. This was reaching out to Agricultural Equipment Companies to offer web services

a.    Here is an example of what an e-mail looked like. link

2.    CONCERTS FOR A CAUSE

I am a founder and the president of a soon-to-be non profit in Kyle, Texas called Concerts For A Cause. We host a monthly concert series to increase awareness of and raise money for area non-profits. We’ve raised over $15k in our first two years.

a.    Here is an example a couple of promotional fliers (I wrote & designed) – Year 1 - link, Year 2 - link

b.    Here is our Website where I’ve written all of the content - link

 

Other items

1.     SMALL BUSINESS ADVICE BLOG SERIES
In recent months, I’ve been writing a series of Small Business advice columns to help owners of small businesses better understand how to capture customers. One of my blogs was picked up by Austin’s Launch Marketing - link
See the entire series thus far here - link

2.     ALTER’S GEM JEWELRY COOKBOOK
While working at Roy H. Williams Marketing, I came up with an idea to produce a cookbook, “Gems To Enjoy”  to promote a jewelry store. Seems odd, but people in the community contributed alongside celebrities and the $$ earned from selling the product went to charity. It was a big win for Alter’s. - link

3.     BUDA WEINER DOG RACES 

  For the 2008 Buda Lions Club Weiner Dog Races, I wrote this commercial and voiced it as well. The theme of the year was "Nacho Weiner," a play off of the Jack Black movie Nacho Libre. See YouTube video below