February 5, 2014

Why these 5 Super Bowl Commercials ROCKED or FAILED (2014)

I decided to poll an audience of one (myself) to see which Super Bowl Ads were winners and which ones were well done, but missed the mark on marketing.

Here's my list:


1. Radio Shack - The 80s Called



This is the best example of jumping on your own grenade. It's been pretty obvious that the court of popular opinion has been wondering how Radio Shack stays in business with the perception that all of their stuff is antiquated. I mean, unless you're building a transistor or need speaker wire, why would you even go inside?

Now the reality is, Radio Shack wasn't really stuck in the 80s, but people had that perception.

Well.. this commercial has made people think twice about that perception by the store itself saying.. "yeah... we had a bunch of old crap.. but now we're all new and updated."

I know I've thought about walking in there to see what the "new" Radio Shack is like. Plus the commecial is fantastic w/ all of the old-school 1980s guest spots... Mary Lou Retton, The California Raisins, Devo, Erik Estrada, Kid n' Play... wow. They rocked that one out. Funny AND effective.



2. Coca Cola - America The Beautiful


This hit a home run. First... it evoked emotion. It caused response. I don't think Coke predicted this kind of response. I know I didn't think that people all over the country would take this beautiful piece of art and slam it for the song being in different languages. America is a melting pot. That's the point. It's a beautiful song. Coke won for being inclusive and the nay-sayers have been called out post haste.

Now, will it cause ME to drink Coke? No. I tried it before and i don't really like the taste.

That brings me to the second big win.. and what I think Coke had in mind when they put this spot together. This ad is about diversity, america, people from all cultures and countries who now make the USA their home. People who might not have had the opportunity to try a Coke in America before. Marketing-wise, they were going after the demographic that was less likely to have had experience trying their product... and by providing a commercial like this... they talk directly to them.. in the universal language of acceptance.


3. Budweiser - A Hero's Welcome


Budweiser did a good job of taking the funny/stupid out of their campaign and also drove home their "Support our Troops" mantra with this mini-documentary of a soldier's homecoming. Every soldier deserves a hero's welcome. If that doesn't make you want to give a Clydesdale a thumbs up.. I don't know what will. This is a brand strengthener ad. Just in case you jumped off the bandwagon to try a craft beer, 'cause that's the thing nowadays, you've not got a reason to grab a Bud. 'Merica!

  4. Hyundai Genesis - Dad's Sixth Sense
As a dad... I'm moved by this one. It does, with humor, tackle every parent's thoughts when they allow their kid to do something like operate a car. I will likely never be able to afford this car... much less afford one for one/both of my daughters... but I hadn't taken a second look at a Hyundai for about... well... ever.

I'm not sure if this is an effective ad, though. It makes a good case for people to consider a Hyundai.
I'd be interested in seeing if they have a raise in sales. Time will tell on this one.


5. Cheerios - Gracie
OK, this one is just cute. It doesn't mention Cheerios, they just use the cereal to break the news to little Gracie that she's soon going to be a big sister. Almost like a product placement. I don't know if this one will be a winner in the "selling Cheerios" realm... because there wasn't really anything that made anyone think: "Hey.. I want to go get a bowl for myself." So, win for cuteness and loss for marketing. It was a multi-million dollar "awwww shucks" ad.


BONUS: Turbo Tax - Love Hurts

This isn't a great commercial and, honestly, I didn't remember who it was for until I looked it up. But my name is Sean... and I'm here to steal your holiday... :)

January 6, 2014

You have the right to remain... Out of Prison (Infographic)

This made me laugh:



Seriously though....Saw this neat little info-graphic online (here) so I thought I'd share.
Of course... this works best when you're not actually guilty of anything...
:)

Happy New Year.
Resolution? Stay out of jail in 2014.

Know Your Rights
Source: Online-Paralegal-Programs.com

December 24, 2013

Merry Christmas from the Claes Family


Merry Christmas 2013 from the Claes4.

Below you will find some photos from our Christmas Adventure this season... in Kyle & Buda, Texas.
We saw a lot of Santas.. :)

Also here's the track listing of our 2013 Claes4 Christmas CD.
Each year we choose 15-20 of our favorite tunes from the past year... burn them onto a CD and hand them out to friends and family in hopes of helping them discover some of the great music this area (and the world) has. For the first time... we've gone digital. So, if you'd like these tunes... click here - link. It will take you to the Dropbox where these tracks reside. 
Just do me a favor. If you like these artists... seek them out. Find them in 2014 and attend a show, buy a CD and shake their hand. The links go to their Facebook page.

The 2013 Claes4 Christmas Album

1. Starts With Me - Tim Timmons
2. Hold Us Together - Matt Maher
3. Together - Steven Curtis Chapman
4. Richest Poor People - Brandon Rhyder
5. A Life That’s Good - Nashville Cast
6. I Need To Love You - George Ducas
7. We Made The Spirits Move - Tina Wilkins
8. Rain All Night - Walt Wilkins
9. Overnight Success - Zane William...s
10. You’re a Mean One, Mr. Grinch - Slaid Cleaves
11. Soul - Jack Burton
12. Down to the Station - OMAR and the Howlers FB
13. Can You Handle It - ROXY ROCA
14. Ba Da Ba - Full Service
15. O Holy Night - Rick Springfield
16. Mi Gloria - Julian L. Fernandez
17. In Control Of Just One Soul - Omarr Awake
18. Same Love (w/Mary Lambert) - Macklemore And Ryan Lewis

Download here ---> Merry Christmas

At Tree Lighting in Kyle.

At Buda Trail of Lights

At Kyle Performing Arts Center "Night Before Christmas"

With my personal Santa... Realtor Bruce King (Keller Williams Realty)

Family Photo @ Night Before Christmas

Kyle, Texas Tree

The Claes4 Christmas Tree. Flying Pig FTW

December 20, 2013

Seven Funnies To Come Out of the Phil Robertson/Duck Dynasty Fiasco on Twitter

7.
 
https://twitter.com/the_millertimes/status/414023818827423744/photo/1

 6.
5.

4.
3.

2.
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November 25, 2013

Simply Charming Mo's - 2nd Annual Party Results/photos

The Simply Charming Mo's of Kyle Texas want to thank you for making the 2nd Annual Simply Charming Movember Fundraiser  at Milt's Pit BBQ in Kyle, Texas such a fun success. We raised a lot of awareness and $756.41 in cash (via donations and silent auction) for the cause.

Here are some photos from the night. You can see more here - link
If you'd like to donate to the team, there's still time.

Visit: http://moteam.co/the-simply-charming-mo-s


2nd year MoBros Greg Walters & Sean Claes
The 2013 Simply Charming Mo's: (L-R) Paul Mojica, Jenni Johnson, Brad Johnson, Sean Claes, Marty Foye,
Meesh Seigwalt, Jeff Davis, Jodie Claes, Juan Guerra, and Greg Walters


Piqued Jacks

Mo Supporters!

Miss and Mr. Movember Kyle - Jodie Claes & Paul Mojica

Lucas Cook Trio

Our Silent Auction

November 18, 2013

2nd Annual Simply Charming Mo Show - 11/23 - Milt's Pit BBQ



My Movember group, The Simply Charming Mo's of Kyle, Texas are having a benefit concert / Manly Silent Auction this Saturday (11/23) at Milt's Pit BBQ in Kyle, Texas.
See you there?

Info on show:
Movember Benefit / Silent Auction - 2nd Annual Simply Charming Mo Show
Saturday, Movember 23, 2013
MILT'S PIT BBQ
208 W Center Street
Kyle, Texas 78640

Music:
7:00 - 8:30 - Piqued Jacks - Rock/Funk from ITALY
9:00 - 11:00p - Lucas Cook - Funktry from Austin


Can't make it but want to donate? You can donate online at HTTP://MOTEAM.CO/THE-SIMPLY-CHARMING-MO-S

Men's health issues thank you. 

November 13, 2013

52 Weeks of Austin Music Interviews

 Another of Sean Claes' 52 Weeks Projects
52 Weeks of Austin Music Interviews
I'm Sean Claes. I like turtles... and my marshmallows on fire... and Austin music.

Week 1: Scott H. Biram (1/10/12) 
Week 2: Heather Bishop (1/17/12)
Week 3: Ransom Jack (1/24/12)
Week 4: HONEYCREEPER (1/31/12)
Week 5: Alpha Rev (2/7/12)
Week 6: TRES (2/14/12)
Week 7: Jeremy Steding (2/21/12)
Week 8: DSGNS (2/28/12)
Week 9: Art Versus Industry (3/6/12)
Week 10: Butcherwhite (3/21/12)
Week 11: Will Porter (3/28/12)
Week 12: The South Austin Moonlighters (4/3/12)
Week 13: Granger Smith (4/11/12)
Week 14: Oh Look Out (4/29/12)
Week 15: Dave Madden (5/7/12)
Week 16: Snake Skin Prison (5/9/12)
Week 17: Midgetmen (5/11/12)
Week 18: Righteous Brisket (5/16/12)
Week 19: Emily Wolfe (7/21/12)
Week 20: Mark Allan Atwood (7/31/12)
Week 21: Moonlight Social (8/8/12)
Week 22: Sheer Khan and the Space Case (9/26/12)
(long pause... life happens)
Week 23: Deserts of Mars (3/5/13)
Week 24: Say Hello To The Angels (3/15/13)
Week 24Zane Williams (11/13/13)





1/12: I'm embarking on a new challenge in 2012. I'm attempting to feature 52 Austin bands in 52 Weeks. Let's see how long it takes...

Are you a musician or member of an Austin, Texas Band?

Want to be interviewed?
 
What I Need:
1. You to reach out to me at seanclaesATseanclaes.com with a Subject Line that reads "52 Weeks Interview." We'll touch base with each other and schedule a date for publishing. 

What I'd LIKE to have happen is, the interview is published within a week of you playing a show. That was it's some promo for you. If you'd like to shoot me your poster for the show, I will try and promote it as well.


Timeline: On or before Monday of the week before your interview will publish, I will shoot you an e-mail with 10-15 questions, and I ask that you return it asap, or at least a few days. I publish every Tuesday by end of day. Example? Let's say I'm publishing an interview with Art vs. Industry on March 6, 2012. I'd have the questions to them by February 27.
Why?
You may be wondering why I'm doing this. Well, I'm a big fan of Austin music. I have been an entertainment writer for about 15 years and a magazine owner for about 5. It's never been about the money (although I wish it was a $100k a year job), but about advancing the music. In 2009-10 I did 52 Weeks of Austin CD Reviews. In 2010-11 I completed 52 Weeks of DIY Music Advice (Both of which are fully archived via those links).

The interviews will be published on INsite's Webpage .


Sean Claes is the owner of Austin's INsite Magazine and has been a freelance entertainment writer since 1996. If you like what you read... please share. To visit Claes' homepage, go here - http://www.seanclaes.com/.

June 26, 2013

Open Letter to Senator Wendy Davis

(I sent this directly to her via http://www.davis.senate.state.tx.us. I thought I'd post here as well.)


An Open Letter To Senator Wendy Davis



Image from http://wendydavisforsenate.com

Dear Senator Davis,

I realize you will have a few thousand (conservatively) e-mails today so I won't expect to hear back from you... but I really wanted to thank you for standing, literally, for the right of all who were silenced on the subject of SB5.

I don't really pay close attention to politics. In fact, I didn't know who you were when I woke up yesterday...but the world knows now.

I am a husband and a father of two daughters.

In school my kids have learned a lot about bullying.. They have learned a lot about standing up for thier own rights.. They have learned a lot about standing for the silent.

They have done their best to be advocates for the things they believe in and stand up for those who are unable or unwilling to do so for themselves. They are 9 and 6... and know more about being strong than I did at 30.

Learning about something and having a real life example are two drastically different things. You are a real-life example of a hero who championed a cause for the people who were shut out of the system and silenced.

People can post a Facebook photo... update a status... write a blog... and make comments all day long, but at the end of the day, YOU were the person standing up there and YOU are the reason this bill was stopped. I know you realize you were being held up (figuratively) by thousands and you did an amazing job. Thank you.

I don't live in your district, but I hope someday I'll be able to vote for you in a Texas election.

Thank you for your service to our state and country.






January 25, 2013

Birthday Benefit Bash - Turning 40 w/ a Cause!

IT'S MY BIRTHDAY SHOW, Y'ALL!

Audiolight, Mike Truth and the Replacement Killers and Jenny Hollub Sandoval to play Benefit show 2/9/13 at Milt’s Pit BBQ in Kyle, Texas

I'm turning 40. So, what does the owner of an entertainment magazine do to celebrate such a milestone? Throw a free show, of course. Not just a free show, but a show to benefit a worthy cause – the Jeff Henderson Scholarship for Journalism Excellence.

On February 9, 2013 from 6p-11p the world is invited to Milt’s Pit BBQ in Kyle, Texas for an evening of fantastic BBQ, phenomenal music and just plain celebration.

Here's a link to the Facebook Invite - Link

Hear me talk about myself, INsite, life in general and this party on Kyle Life’s Podcast - Link
FREE LIVE MUSIC!
6:30-8:00: Jenny Hollub Sandoval
singer/songwriter
 (Kyle, TX)















8:30-9:45: Mike Truth and the Replacement Killers (Austin, TX)
Hip-Hop/Jazz/R&B/Rock all wrapped into one













10:00-11:00: Audiolight (Austin, TX)

Rock















What: Sean Claes’ 40th Birthday Party Where: Milt's Pit BBQ (208 W Center, Kyle, Texas)
When: Saturday, February 9, 2013 6p-11p
 Cost: Nothing. Please donate to the scholarship and tip the band.


Notes on Milt’s Pit BBQ:
1. Milt’s is a cash-only establishment
2. Milt’s is located 208 W Center Street in Kyle, Texas (directions)
3. The stage at Milt’s is outside, with dining inside.
4. Beer and wine are available for purchase, otherwise BYOB
5. Free parking on the square in Kyle.

The Tie-in - Sean Claes and Jeff Henderson (written in 3rd person):

Jeff Henderson

Sean Claes is a 1999 graduate of Southwest Texas State University where he spent 4 years working with and for Jeff Henderson. Claes credits Henderson for a large part of the shaping of his journalistic career and counts "El Jefe" as a good friend.

Professionally, Claes has done a few things with his journalism degree. he's the owner of Austin's INsite Magazine, and has been a creative copywriter for an advertising agency, a Communications Specialist, and is currently in charge of communications for one of the Global Learning and Development groups within Dell.



"There is not a week that goes by that I don't think about Jeff, hanging out on the front porch of Old Main talking, judging UIL with him and hearing bad jokes and good advice," Claes said.
As Claes reaches the landmark of 40 years old, he wanted to party with a purpose, so he contacted Fred Stewart with the Texas Intercollegiate Press Assoication and asked if he could make "The Jeff Henderson Scholarship for Journalism Excellence" the benificiery of the evening. And so it became a benefit.


January 7, 2013

The Bathroom Rules

The Bathroom Rules



By Sean Claes

I’m sure this has been written before, but this is my take on the Rules of the Bathroom. If you are a man out there, you probably know these rules. If you don’t know these rules, you could be one of the examples, or you just haven’t learned. I am talking, of course, about bathroom etiquette.

As long as man has been alive, man has had to eliminate waste from the body. I’m pretty sure Cro-Magnon men Unga and Bunga came up with these rules, and we have only adjusted them to meet our needs in the ever changing and improving world of the toilet. Without further lollygagging, here are some simple rules to follow when you have to “do your business” in a public restroom.

1. The “One Urinal” Rule
If you walk in and a guy is already standing at a urinal, leave an empty urinal between yourself and him if possible. If it is only a double urinal, use an empty stall. If there is no way to leave an empty stall, see rule #3.

2. The “Stare at the Tile” Rule
If you are stuck next to someone else at the urinal, do not make eye contact with this person. NEVER make eye contact. Stare blankly at the tile on the wall and try to form shapes and animals in the pattern. If you find a shape or animal don’t tell anyone about it, men don’t talk about this.

3. The “Don’t Talk” Rule
A bathroom is a place to do your business and get out. It is not a place to find out about your coworkers day. In office situations, the people higher on the totem pole seem to have the hardest time following this rule. You see...talking usually entails eye contact and eye contact breaks rule #3. Besides, do you really want to talk about the project you’re working on while you’re holding your member?

4. The “Flush it You Freak” Rule
ALWAYS flush. I used to work with a man who urinated day-glow yellow. It really freaked me out. His urine looked like a highlighter. I’d never know this if he had flushed. Of course that’s just the urinal. The toilet is a whole other thing. Who thinks that after taking a stinky dump people would want to see it for generations to come? Your body has rejected this stuff; don’t share it with me at 9:00a.m. when I am on the road and stop for coffee and to use the restroom! Use your foot to flush if need be. That’s what most people do.

5. The “One Person At A Time” Rule
No matter how much you have to release today’s chili special from your bowels, don’t take up a stall if there is someone in the next stall doing the same. Find a different bathroom where you can be alone while making your new creation.

6. The “Joke” Rule
While you are passing people walking in and out of the bathroom, it is perfectly fine to share a one-liner - as long as nobody in this conversation is actively using the restroom. Phrases like: “Careful- That water is cold” or “Hope everything comes out OK” are acceptable if you know the person.

7. The “Fart” Rule
The men’s bathroom is a place for men. Men fart in front of each other. It is acceptable to let a “pffft” out when standing at the urinal. If you are using the bathroom and the person two urinals down (rule #1) poots, ignore it. Men do not make a big deal out of a fart - at least not unless you’re peeing with friends. Friends usually make a “Damn, dude, what’d you eat?” comment, which is also acceptable behavior.

8. The “Cough” Rule
Many people don’t use the toilet in public. I used to be like that, until I took a class where my professor made great sense. “Everybody does it, so don’t hold it in” was the gist of it. After that class my gastro-intestinal being has been much better. Now the simple rule is: let someone who is new to the bathroom know you’re in there. Give a cough - a simple “ahem” - to alert the new bathroom guest of your existence.

9. The “Hand Wash” Rule:
You were taught this as a kid. Wash your hands.

That reminds me of a joke. Three guys, A University of Texas grad, Texas State University grad and a Baylor grad all had to use the restroom at the same time. After the Baylor guy was done he washed his hands and said, “I went to Baylor, they taught us about all of the bacteria that is present in urine.” The UT grad finished next while washing his hands up the elbows he said, “I went to the University of Texas, while there I learned of the fast moving nature of the contaminants of urine.” While the two others dried their hands the aggie finished, zipped up and stared out the door. When at the door he said “I went to Texas State University, we don’t pee on ourselves.”

You should still wash them, but I always liked that joke.

10. The “No Noises” Rule:
When you are standing at the urinal or in the toilet do not make any oooh or aah noises. Be silent. A healthy exhale is acceptable, but no noises. You are not there for fun or to enjoy yourself. You are there to expel the demons from your body. Do so and move on.

As I stated before, most men already know these rules, so treat this as a review. If not, you now know more than you’ve ever wanted to know about the men’s room. Congratulations.

Note: I originally published this as a "Note From The Cubicle" in 2002 - link