1. Read the press release2. Listen to your music or come to a show3. Be moved enough to write about it.4. Find out more about your band.
|Dog Face Cow's Udder Times CD Artwork|
That’s an example of an angle. Now.. what would NOT be an angle you ask? Anything that is totally uninteresting. Guitarist leaves. Band forms. Band rehearses. Band has new songs but aren’t playing anywhere to promote it. General information about band. These things are not press release worthy because they are not newsworthy. The reason for a press release is to promote something that will cause the person reading the story to find out more about you, attend a show, buy an album, and talk about you.
Step 3: First Draft
Who: Dog Face CowWhat: CD Release celebrationWhen/Where:11/28: 7am on FOX711/30: 11pm at Headhunter’s (address)Cost: $5
1. Don't wait until 3 days before the show to send press release… you really need to send it 3-4 weeks ahead of time to make the best play at media attention.
2. Don't forget to follow up. Wait about 2 weeks and then reach out. Make it a question… something like. “Hey, I was putting together the guest list for the 11/30 CD Release show for Dog Face Cow’s Udder Times and I was wondering if you’d like me to add you +1 to the list? Headhunter's wants me to turn it in by 11/23 so please let me know ASAP. Also, wanted to make sure you received the press release I sent on 10/20. Here’s a link to it (post it to your website or a blog) in case you missed it.”
3. Don’t EVER accuse someone of ignoring you… or deleting your message… or not caring… or anything that would make you look like a whiney little brat. If you do, you can probably consider that contact dead and your band won’t ever be in that publication. I’ve got a few bands on my “not worth my time” list… and I consider myself the nice one in media circles.
Sean Claes is the owner of Austin's INsite Magazine and has been a freelance entertainment writer since 1996. For an introduction to his "52 Weeks of DIY Music Advice" visit this link - http://www.tinyurl.com/Claes52DIY. If you like what you read... please share. To visit Claes' homepage, go here - http://www.seanclaes.com/.