Apathy strikes again. Here’s the deal. You can do anything. I put out a compilation CD a few years ago. Did I know how to do it? Not at all. Did that stop me? No.
|2007 INsite Compilation Cover*|
- The venue didn’t promote the show.
- The other bands didn’t tell their fans to hang out to see us.
- It was a weeknight and nobody goes out on a Tuesday.
- I didn’t like playing this club anyway, the owner’s a jerk.
- I made a Facebook post about it 3 hours before the show… Facebook doesn’t work.
- People don’t get our music.
- It happened when a great roadshow was playing at Stubb’s. They took our crowd.
In the weeks leading up to the show did you:
- Contact the other bands and try and do a promo-share thing?If the answer to all or most of the items above is yes… well… you may have had an off night. I’d say you did a good job trying to promote the show.
- Make posters.
- Hang up the posters you made?
- Hang up the posters in a place where people who should like your music go?
- Pimp the show on social media?
- Give away tickets?
- Create a buzz?
- Play a local news/radio/podcast to promote?
- Hand out fliers w/ discount?
- Make promo music to hand out?
- Tell ANYONE?
If your answer is no to most of the items, you need to take your petty little complaints and think about what you did leading up to the show. You likely booked this show at least a month in advance. You had PLENTY of time.
You’ve got to figure out of you have a hobby or a job. If it’s a hobby, quit complaining. If it’s a job, step up.
But we decided it was a good idea. So, we just did it. We did it poorly.. but we did it. The people who came to the show didn't notice that we were barely holding the thing together by the skin of all of our collective teeth.
The deal was, we knew that the ONLY reason to have a "First Ever" is to have a "Second Annual."
One of my old bosses used to say that anything worth doing it worth doing badly. That means, if you have a good idea, pull it off... and learn froom mistakes and keep at it. THAT is how you promote. THAT is how you become known. THAT is how you succeed at life and music and business. Is it s guarantee? No.. but you surely won't have any regrets if you put your all into it and try and make things happen.
So... next time you have an idea think long and hard about it. Unless you're ready to jump into the water with both eyes open and not stop swimming until you reach land.... keep it to yourself.
If it's a good idea, jump in.. the water is awesome.
Sean Claes is the owner of Austin's INsite Magazine and has been a freelance entertainment writer since 1996. For an introduction to his "52 Weeks of DIY Music Advice" visit this link - http://www.tinyurl.com/Claes52DIY. If you like what you read... please share. To visit Claes' homepage, go here - http://www.seanclaes.com/.
* About the compilation CD. There were 15 Austin area bands on it, we did a run of 1k. Murillo Design designed the project, Fireside Creative did the physical packaging, Dewar's Whisky covered the cost (great promotional tool), and Ben Mills from RockShow Promotions organized a CD release party at Stubb's. Oh, and we gave the CDs away.