|Snake Skin Prison CD Release Poster|
Again, there are a few ways to go about this. I’ll present three. Depending on the club you’d like to play… you may not have an option, but just in case you do think about these.
Get on a Line-up
Find out if the club you’ve chosen has a good line-up scheduled or a headliner that works with your style of music. Sometimes you can get lucky and a national act or a popular local act will need an opener and if you play your cards right, you can promise the club a few more folks through the door than any other opener (you ARE going to have a good crowd to come support you… right?).
Provide Your Own Line-UpAssuming you are not selling out clubs right now… come to the table with a headliner that is one of the top local draws in your genre. Do your homework on this one. The idea is to find at least one band that provides a much bigger draw than you and have them play directly AFTER you. That way you get the benefit of their fans who are ready to party and a few more heads through the door which will likely mean a few more dollars in your pocket from CD sales. I remember there was a band I did some promo for called Loss Rayne. They released their CD Fragile Mind in 2005 at Alligator Grill (an unconventional spot but nice) and booked Malford Milligan to headline. It was a packed house.
It’s a Party… Right?
It’s your CD release show… wouldn’t you like to pick three other bands who are buddies of yours to help you celebrate? This will work best with a smaller-club scale release. It’s just a big-ol party and you are as much of a participant on stage as in the crowd. Just keep in mind, if this is your choice you’ll probably give away more CDs than you sell, but darn you’ll have a good time.
I’ve already done two stories about promotion. You can read them here - Week 1 and Week 2. The addition to that is… this isn’t just another show. It’s a CD Release. Treat it special.
Something that has impressed me is bands printing physical tickets to a CD release show. Most recently, the Austin band Snake Skin Prison has gone this route for their CD release party that is happening on November 19 at The Parish Room in Austin (see poster up top). The bonus cool thing they’re doing is lead singer Matt Ballengee is posting photos of people with their tickets in a special album on his Facebook. Buy tickets for this show here.