Reverse WHAT Curse?

Here's a question... maybe someone who reads this can answer.

Why are they promoting the UT/OU game as "REVERSE THE CURSE?"

Did some event cause it to be a curse?
Just because UT hasn't won it in years doesn't mean it's a curse.. it just means they haven't won.

UT is ahead in the 99 previous meetings if looked at all together...even if they haven't won since 1999.

Now Boston.. that was a good curse... UT? I don't know. What am I missing?

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(From: http://en.wikipedia.org/wiki/Red_River_Shootout)

The Red River Shootout is a common name for the annual college football game between the University of Oklahoma Sooners and the University of Texas Longhorns. The series is considered one of the greatest rivalries in NCAA football. The name is derived from the Red River that forms part of the boundary between the U.S. states of Oklahoma and Texas. Beginning on October 8, 2005, which marks the 100th meeting between the two teams, the game is being sponsored by SBC, and the game has been officially renamed the SBC Red River Rivalry. The term Red River Shootout or Red River Rivalry is also sometimes applied to meetings between the two schools in sports other than football.

The game typically has conference or even national significance. Since 1945, one or both of the two teams has been ranked among the top 25 teams in the nation coming into 60 out of 65 games. Texas leads the all-time series 55-39-5 (with a 43-35-4 edge in Dallas), but Oklahoma has won the last five straight games.

The winner of the game receives the Golden Hat, which is, appropriately, a gold ten-gallon hat, formerly of bronze. The governors of Texas and Oklahoma often place a bet on the game such as the losing governor having to present a side of beef to the winning state governor, who then donates the beef to charity.

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That said.. kick some ASS UT...